The Natural Products Expo West 2025 is set to take place from March 4-7, 2025, at the Anaheim Convention Center in Anaheim, California. As the leading trade show in the natural, organic, and healthy lifestyle industry, Expo West serves as a hub for discovering new innovations, industry trends, and valuable connections (expowest.com).
Event Highlights:
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Climate Day: Kicking off the event on March 4, Climate Day brings together inspirational leaders to discuss key initiatives for the natural products industry and strategies to support climate goals in 2025 and beyond.
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Fresh Ideas Organic Marketplace: This innovative outdoor event on March 4 combines the lively appeal of a traditional farmers' market with the business-building power of an industry trade show, showcasing certified organic products in an intimate networking setting.
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Natural Products Business School: Designed specifically for emerging brands, this program offers interactive sessions on growing retail distribution, securing aligned funding, and developing new relationships with industry experts.
Top Trends at Expo West 2025:
Expo West is the premier stage for identifying emerging trends in the natural products industry. Here are some of the top trends making waves in 2025:
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Pistachio-Flavored Products: Items such as pastries, spreads, and gelatos featuring pistachio flavor have surged in popularity.
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Protein-Rich Foods: There’s an increasing demand for high-protein foods like chicken breasts and cottage cheese, driven by health-conscious consumers.
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Prebiotic Sodas: Beverages that promote gut health through prebiotics are emerging in the market.
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Clean-Label Products: Consumers are seeking products with simple, natural ingredients without artificial additives.
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Alternative Milks: Plant-based milks like oat, flax, and cashew are becoming mainstream choices.
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Natural Sweeteners: Ingredients like monk fruit and stevia are gaining traction as sugar alternatives.
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Functional Mushrooms: Mushrooms such as reishi and chaga are being incorporated into products for their health benefits.
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Seaweed-Based Foods: Seaweed is emerging in snacks and beverages, praised for its sustainability and health benefits.
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High-Protein Snacks: Snacks fortified with protein, like chickpea fries, are becoming popular.
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Sourdough Pasta: This innovative pasta combines traditional sourdough fermentation with pasta-making.
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Tea-Infused Snacks: Snacks incorporating tea flavors are gaining attention for their unique taste profiles.
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Okra Water: This plant-based drink has seen a spike in interest due to its potential health benefits.
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Sea Moss: Known for its potential health benefits, sea moss is being incorporated into various wellness products.
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Plant-Based Protein Powders: Derived from sources like peas and hemp, these powders cater to the growing vegan and health-conscious markets.
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Natural Beauty Products: Products formulated with natural ingredients are gaining popularity in the beauty industry.
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Functional Foods: Foods designed to have additional health benefits beyond basic nutrition are becoming mainstream.
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Sustainable Packaging: There's a growing emphasis on eco-friendly packaging solutions in the food industry.
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Regenerative Agriculture: Practices that restore soil health and biodiversity are gaining attention in sustainable food production.
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Adaptogenic Herbs: Herbs like ashwagandha are being used in products to help the body manage stress.
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Ancient Grains: Grains such as quinoa, barley, and spelt are marketed as "heritage" or "ancient" superfoods due to their long history of consumption and minimal processing.
A Brand to Watch: Shroomeats
One standout brand to keep an eye on is Shroomeats. Known for its innovative use of shiitake mushrooms, Shroomeats is revolutionizing the plant-based protein market. With a focus on sustainability and nutrition, their mushroom-based products offer a delicious, meat-like texture while being rich in umami flavor and packed with essential nutrients. As consumer interest in functional mushrooms continues to rise, Shroomeats is positioned as a key player in the industry, offering an exciting alternative to traditional plant-based options.
Why Attend Expo West 2025?
Expo West provides attendees with opportunities to connect with industry experts, experience the annual Fresh Ideas Organic Marketplace, and streamline product discovery using Beacon Discovery. Whether you're seeking health and beauty, organic, or specialty products, this is your hub for discovering new innovations, industry trends, and valuable connections.
For more information and to register for the event, visit the official Natural Products Expo West website (expowest.com).